Gold Reef name change
GOLD REEF CHANGES ITS NAME AS IT ENTERS AN EXCITING PERIOD OF REINVENTION AND GROWTH
Gold Reef Speciality Chemicals celebrated its 30 year anniversary in 2010. The company has grown over these years from specialized manufacturing of emulsions for the textile industry to manufacturing of emulsions for diverse use across many market segments. Gold Reef Speciality Chemicals has been part of the Frame Textile cluster of businesses owned by the textile giant Seardel. It has always been a bit of a mismatch, as it was the only chemical manufacturer amongst a cluster of textile businesses within the Group. With the recent change of ownership of Seardel, the new owners (HCI) have recognized this mismatch and have decided to distinguish Gold Reef Speciality Chemicals from the rest of the textile cluster. To this effect Gold Reef Speciality Chemicals A Division of Seardel Trading (Pty) Ltd will from the 1st April 2010 be known as Gold Reef Speciality Chemicals (Pty) Ltd.
This is the start of an exciting new chapter in the history of the company as it seeks to reinvent itself not only by name but in all areas of the business. The company has adapted many of its current systems as a starting point on the journey to World Class Manufacturing. These interventions are already starting to show significant benefits in organizational culture, product quality, product consistency, product development, cost efficiency and process efficiencies. These are the foundations on which the management team plans to grow the business.